Key Features
1. Premium Visual Presentation
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Larger photos and video tours displayed prominently.
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AI-powered photo order optimization to showcase the best shots first.
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Zillow-verified photo and data formatting, giving listings a luxury magazine feel.
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No third-party ads—only the listing broker and agent are shown.
2. Enhanced Branding
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The agent’s name, photo, and brokerage logo appear directly on the listing.
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Keeps competitors and referral agents off your listings.
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Leads go to seller
3. Priority Placement
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Zillow Showcase listings often appear higher in search results.
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Zillow’s algorithm highlights these as “Showcase Homes”, increasing clicks and saves.
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Boosted visibility on mobile, desktop, and Zillow’s “For You” feed.
4. Exclusive Lead Routing
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All inquiries and leads go directly to the listing broker/agent.
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No buyer’s agent competition or “Premier Agent” ads.
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You receive the leads through Zillow’s integrated CRM or email.
5. Performance Analytics
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Access to advanced insights—see which photos perform best, track engagement, and compare your listings’ visibility versus standard ones.
📊 Why It Matters
For flat-fee or full-service brokerages like Mountain Lake Realty, Zillow Showcase provides:
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A huge credibility boost on Zillow (the #1 home search site).
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More inquiries from motivated buyers.
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Higher conversion rates because buyers connect directly with the listing agent.
Showcase listings tend to receive 2–4× more views and contacts than regular listings, according to Zillow’s internal studies.
