How Zillow Showcase Might Help Now
Renewed Exposure
Showcase gives your listing a “premium” treatment on Zillow: better media (high-res photos, interactive floor plan, virtual tour), prioritized placement, and dedicated emails to buyers. Zillow+2Zillow+2
Even if the listing has been around for a while, this could bring fresh eyeballs, especially from buyers who may have missed it.
Increased Engagement
Zillow reports that Showcase listings get 79% more page views, 76% more saves, and 91% more shares compared to similar non-Showcase listings. Zillow+2Unique Media & Design+2
There’s also data showing that after applying Showcase, a listing’s own metrics (views, saves, shares) can go up significantly. Unique Media & Design
Virtual Staging Advantage
Zillow recently introduced AI-powered virtual staging for Showcase listings. Zillow MediaRoom
This can help buyers envision the space better, especially if your current photos are stale or the listing hasn’t changed much in those 3 months.
When a property listing expires without a successful sale, it can be both frustrating and disheartening. At Mountain Lake Realty, we specialize in revitalizing expired listings through a strategic three-step approach:
- Re-Positioning Your Home:
- Addressing Market Perception: An expired listing can lead potential buyers to assume there are issues with the property, resulting in low offers or diminished interest. We counteract this by redefining your home’s presentation, transforming it into a “must-see” opportunity.
- Re-Targeting the Right Buyers:
- Enhanced Marketing Strategies: Utilizing our Zillow Showcase Auction Listing, we retarget a broad audience of potential buyers, including those who may have previously overlooked your property. This approach includes organizing a one-day open house to generate renewed interest and competition among buyers.
- Leveraging Buyer Premiums:
- No Fees or Commissions for Sellers: Our unique model ensures that sellers incur no fees or commissions; instead, a buyer premium is applied, meaning the buyer covers all associated costs. This structure maximizes your net proceeds from the sale.
By implementing these strategies, we aim to rejuvenate your property’s market appeal, attract serious buyers, and facilitate a successful sale.
For more information or to discuss how we can assist with your expired listing, please contact us at:
Our experienced team is dedicated to turning your expired listing into a successful transaction.
Specializing in revitalizing expired property listings through strategic repositioning and targeted marketing to attract serious buyers.
EXPIRED Homes that no longer have a first impression
